Current Challenges for Small-Scale Avocado Farmers in Michoacán
Farming and Agriculture Liane Farming and Agriculture Liane

Current Challenges for Small-Scale Avocado Farmers in Michoacán

At Equal Exchange, we take pride in our model of truly responsible sourcing that promotes economic justice, environmental sustainability, and community development in regions where our products are grown. Despite the efforts made to cultivate positive change, however, there are certain macro-level issues that continue to impact our sourcing partners and their communities. For avocado farming co-operatives PRAGOR and Integradora Vics—our partners in the state of Michoacán, Mexico—the most pressing challenges include falling sales prices amid rising input costs, market rigidity in US stores, and the negative effects of climate change.

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These Avocado Farmers Welcome Monarchs
Farming and Agriculture Greta Merrick Farming and Agriculture Greta Merrick

These Avocado Farmers Welcome Monarchs

Farmland can be conservation land—when managed with that goal in mind. Monarch butterflies could soon be listed as endangered because of their drastic population decline. While you could plant native milkweed or nectar plants as waystations to help support the population, the farmers in central Mexico who supply Equal Exchange avocados are also protecting and restoring the forests where these amazing butterflies spend the winter.

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Truly Responsible Sourcing
Farming and Agriculture Greta Merrick Farming and Agriculture Greta Merrick

Truly Responsible Sourcing

Equal Exchange imports avocados exclusively from democratically structured, organic- and Fairtrade-certified cooperatives of small-scale farmers (each possessing under 10 hectares of orchard) in Michoacán. With direct weekly pricing negotiations, additional Fairtrade premiums paid to the cooperatives, and collaborative efforts to maximize efficiency, both parties strive to thrive ethically in an industry dominated by large, foreign-owned corporations.

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Cooperatively Grown Avocados: An Interview with PROFOSMI
Farming and Agriculture Liane Farming and Agriculture Liane

Cooperatively Grown Avocados: An Interview with PROFOSMI

We all have differing knowledge of the fruit that has quickly become a staple in the North American diet. Through years of successful marketing, consumers have been taught the many health benefits of consuming avocados and that they spread well on toast. Most of us are aware they are native to Mexico, where 88% of the United States’ imported supply comes from. But what does life look like for a small-scale avocado farmer in the Mexican state of Michoacán? And what is the actual difference between a conventional and an Equal Exchange avocado?

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Why Peruvian Avocados Matter

Why Peruvian Avocados Matter

If you’re a U.S. consumer, 8 out of 10 times your avocado will come from Michoacán, Mexico. There are various reasons for this Mexican dominance of the U.S. avocado market, like geographic proximity. However, as consumer demand has continued to boom, it has become clear that other origins are needed to provide a stable and reliable year-round supply for consumers.

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