Marketing & Web Team Generalist

Job Description

Equal Exchange is a fair trade organization and worker-owned co-operative headquartered in West Bridgewater, MA. Founded in 1986, our mission is to create more fair trade relationships between farmers and consumers. We bypass the conventional marketing system by cutting out middlemen and buying directly from farmer co-operatives.

  • Full-Time, regular, non-exempt position on Worker-Owner track

  • Hours: 40-45 hours per week

  • Starting Salary: $45,000-$55,000, depending upon experience

  • Benefits: Health/dental/vision insurance coverage, vacations, holidays, sick days, eligibility for worker ownership

  • Department: Community Sales

  • Reports to: Creative Director

  • Location:West Bridgewater, MA, or Portland, OR preferred

  • Description: Contribute to the continued success and growth of Equal Exchange’s online direct-to-consumer sales channel

Technologies used by our team: Shopify (webstore), Klaviyo (email marketing), Dropbox (file organization), ClickUp (project management), Image Relay (digital asset management), Google Sheets, Adobe Creative Cloud (design software), Meta Business Suite (posts and ads), Squarespace (auxiliary website), Google Analytics, Google Ads, Netsuite

Qualifications

  • Strong copywriting, editing, and creative skills

  • Effective written and verbal communication skills

  • Detail-oriented, with skills to manage many projects concurrently

  • Able to collaborate and work well on a team and independently

  • Comfortable working with and learning various technologies

  • Ability to work quickly and effectively under tight deadlines

  • Able to receive and integrate constructive feedback on projects

  • An interest in building sales and finding new customers for e-commerce

  • Experience with digital design and photo editing is a plus

  • Experience in social media marketing is a plus

  • Relevant experience in marketing, communications, or design preferred

  • An interest in the mission of Equal Exchange and working for a cooperative organization

Responsibilities

(Approx. 90–100%)

  • Generate, evaluate, and implement strategies for new customer acquisition and retention as part of the Web Team.

  • Coordinate cross-promo campaigns on a project-by-project basis, including communicating with internal and external contacts at partner organizations, organizing campaign logistics, asset creation, mailings with print vendors, etc.

  • Design and copywrite marketing emails, web pages, social media posts, blog posts, and other brand communications to support online sales, with direction from the Web Team.

  • Contribute creative ideas for brand-relevant content across platforms.

  • Maintain and coordinate content for website and product pages.

  • Maintain and update project management and digital asset systems.

  • Maintain data and analytics for the evaluation of sales and marketing activities, including managing audience lists and customer records.

  • Implement multiple projects and remain flexible through revisions while keeping a keen attention to detail.

  • Other job-related responsibilities and projects as needed.

Personnel & Worker Ownership/Fair Trade Development (Approx. 0–10%)

  • Participate in staff, team, department, and educational (Exchange Time) meetings.

  • Understand our producer partners, trading policies, and the Fair Trade movement.

  • Understand and participate effectively in our worker cooperative model.

To Apply

Please provide your resume and answers to the following questions by email to hire@equalexchange.coop

  1. How would this position impact Equal Exchange’s mission to help small farmers get what they want?

  2. Give an example of a project that you had to complete from start to finish.

  3. Provide an example of Equal Exchange content that you feel is effective and explain why. Provide an example of content you think could be stronger and why. 

  4. As an alternative trade organization, Equal Exchange has worked for 40 years to build solidarity-based trade relationships between small-scale farmer cooperatives in the Global South and consumers in the Global North. Our customer base is deeply dedicated to our mission and has been with us for decades. Over the last few years, we have been focusing on reaching new audiences through our web sales. List three tactics that you believe we should use to reach new dedicated customers and explain why.